Local Recovery Through
Community Strength

My Main Street is a $23.25-million investment to help drive business and restore vibrancy to local communities across southern Ontario in the
aftermath of COVID-19.


The My Main Street Local Business Accelerator supported the revitalization of 65 main street communities by providing each with a dedicated Main Street Ambassador, customized market research and data analysis, and non-repayable funding contributions for small businesses.

Applications for market research reports and non-repayable funding contributions are now closed.


The My Main Street Community Activator will support local community placemaking projects, including events, activities, enhancements, and policy and capacity building designed to draw visitors and increase local vibrancy.

Applications for the Community Activator project are presently closed.


My Main Street is a partnership between the Economic Developers Council of Ontario and the Canadian Urban Institute.

Canadian Urban Institute
Economic Developers Council of Ontario
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